CASE STUDY: LEVELING UP THE FAMILY EXPERIENCE
How “Galaxy Fun Zone” Doubled Dwell Time and Secondary Spend with Link THE CHALLENGE: The “One-and-Done” Guest Cycle Galaxy Fun Zone, a 40,000-square-foot Family Entertainment Center in Raleigh, NC, was facing a common industry hurdle: high weekend volume but low repeat visits and stagnant “dwell time.” While their arcade and laser tag were popular, guests […]
